22. Gowen's Project

In 1928, an astonishing proposal was introduced to the people of Concord by Albert Y. Gowen, a millionaire cement manufacturer. Gowen had come to town only a year prior and had purchased a significant number of the Milldam properties, Inspired by Colonial Williamsburg, then being recreated in Virginia, Gowen planned to demolish the existing building on both sides of Main Street and reconstruct the Milldam in traditional colonial architectural style. Though historic preservation was popular at the time, this idea was not—unlike other preserved sites in Concord, the Milldam was a commercial center rather than a single historic property or tourist attraction. 

Gowen's proposed project benefited from the thinly-veiled boosterism of Wentworth Stewart, the founder, publisher, and editor of the Concord Journal. Throughout the summer and fall of 1928, the newspaper was filled with articles and letters about the controversy. Ostensibly, Gowen hoped to ensure that the Milldam would maintain a consistent architectural appearance for decades to come. His plan was also intended to make a profit—not just for himself and for wealthy speculators, but for anyone interested in investing $50 to $5,000 in the venture. 

Frank Pierce, second-generation owner of the Milldam property next to Anderson's Market, was vehemently opposed to the project. He was outspoken about his disapproval and adamantly refused to sell to Gowen. 

After nearly two years of wrangling, Gowen gave up the fight for the Milldam. In 1929, he discontinued the project and sold the properties he acquired, several of which went back to their original owners. He withdrew from the public eye and remained in Concord until 1937.